Keimfleck is a design label established from a cross-domain background of Architectural Design and Anthropology. The inspiration behind Keimfleck’s designs stems from the identity of rebellious youth in urban East Asia. Asian culture itself is marked by an antagonism between deep delicate emotions and the discipline, authority, and achievement inherent in traditional values. With this intense clash, the conflicts between the old and new and the power struggles of Asian identity in the international context serve as the theme of our design. We employ regionally characteristic materials such as jade, cinnabar, porcelain, and Asian cultural symbols like 玄武 (the Black Tortoise), 青龙 (the Azure Dragon), and acupuncture bronze figures. By integrating the Brutalist idea of open structures in modern architecture, we create transformative, highly recognizable repre- sentations of contemporary East Asian trends.